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Measuring the CAD Brand Blog

January 20th, 2005 Leave a comment Go to comments

via roby:

Zachary Rodgers with ClickZ just published the second part of his two part series on measuring blog marketing.

Big brands are quickly adopting either official or C-level blogs. Google and Yahoo! maintain company blogs. Microsoft supports both official blogs and individual employee blogs. Executives at General Motors, Sun Microsystems and Jupitermedia all write blogs of their own. And smaller companies are using the medium to raise their profile; some even hope to generate sales. But are they working? How can one tell?

Uber PR blogger Steve Rubel is quoted throughout. An interesting read and something I’ll be blogging more about in the days to come.

Original post on Unmediated

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